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The pet food market: the present and near future

Consumers want to know what is in their pet's food, they want to know that it is safe, natural and going to help, not harm their pet's overall health and well-being.

We are aligned in this mission! Videka antioxidants protect pet food safely in a way that enhances palatability. Pet's prefer natural! Check out our Parent company, Diana Pet Food's article below and learn more about:



  • The exciting innovation in clean label, while more sustainable products also have good potential.

  • How more pet food brands will strive to achieve a balance between nature and science, while also working on reducing their ecological paw print.

  • As Millennials forge stronger bonds with cats, pet food brands will give more attention to feline products.

  • Lab-grown meat gains visibility in pet food and has potential to appeal to younger pet food buyers.








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